This spring marks the launch of Lacoste Fragrances’ EAU DE LACOSTE L.12.12 Pour Elle. Four years after the launch of EAU DE LACOSTE L.12.12 – the male fragrance line inspired by the iconic Lacoste L.12.12 polo shirt – this new female collection will celebrate an equally recognisable garment: the Lacoste pleated skirt.
Inspired by the spirit of the Lacoste pleated skirt, the collection is comprised of three fragrances. Each has been carefully crafted to embody its own unique personality, yet the collection embodies the fresh femininity and moods of the Lacoste woman.
THE INNOVATOR
Tennis champion René Lacoste was an inventor and designer. In addition to the famous L.12.12 polo shirt, he also created technical and revolutionary tennis rackets, balls and golf clubs, as well as the first-ever tennis-ball throwing machine.
The Lacoste brand was born in 1933 when René Lacoste revolutionized mens’ fashion replacing the classical woven fabric, long-sleeved and starched shirts on the courts, by what has now become the classic Lacoste L.12.12 polo shirt.
Since the very first polo was created in 1933, Lacoste relies on its authentic sportive roots to spring elegance and optimism on the world thanks to a unique and original lifestyle for women, men and children.
Sparkling fragrance from the EAU DE LACOSTE L.12.12 Pour Elle collection.
FEMALE TENNIS PLAYERS & THE PLEATED SKIRT
In the same era that Rene Lacoste played tennis, a new wave of female tennis players started to break conventions and reinvent the women’s game. They were true free sprits who matched their sporting excellence with an elegant chic-ness and sense of style not seen before.
Just as he cast off long-sleeved tennis tops when he created the L.12.12 polo shirt, the female tennis players of the 1920s also changed the outfits in favor of style and performance. Previously resigned to playing in long skirts and corsets that were unpractical and restricted movement, the 1920s saw the shorter, pleated tennis skirt make its debut on court. This was a garment that would equally allow female players full freedom of motion on court for the first time, as well as bringing a certain French gracefulness to the game. This watershed moment also set the wheels in motion for the innovation of women’s tennis wear that continues today.
Elegant fragrance from the EAU DE LACOSTE L.12.12 Pour Elle collection.
EAU DE LACOSTE L.12.12 POUR ELLE: A COMPLETE FRAGRANCE COLLECTION
The spirit of the LACOSTE pleated skirt is now captured in the new EAU DE LACOSTE L.12.12 Pour Elle fragrance collection, a Lacoste of fresh, uplifting scents: Natural, Elegant and Sparkling. In the same way a shorter skirt frees you on the tennis court, Lacoste’s new fragrance collection allows wearers to embrace each moment – matching your scent to the direction you’re moving in.
Natural: Notes of creamy coconut milk come together with woody Orris in this uplifting yet refined Natural scent.
Elegant: Classic yet unexpected, warm florals at the heart are matched with sophisticated Vetiver at the base.
Sparkling: Playful heart of French macaroon contrasted against a woody and earthy Patchouli base.
Each of the three fragrances is united with a white floral heart of jasmine expertly blended with different ingredients to accentuate the different moods within the collection. The ultimate aim is to offer women a fragrance closet that allows them to match their scent to their lifestyle – whether it’s Sparkling for a night out, Elegant for a day at the tennis or Natural for a family gathering. EAU DE LACOSTE L.12.12 Pour Elle allows Lacoste women to express themselves in the same way that the female tennis players of the 1920’s did in embracing the pleated tennis skirt more than 90 years ago.
Natural fragrance from the EAU DE LACOSTE L.12.12 Pour Elle collection.
