His Blue Period

Reed Krakoff, Coach’s former executive creative director, trades leather goods for precious stones at Tiffany & Co.

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By Nila Do Simon

For his first jewelry collection as chief artistic officer of Tiffany & Co., Reed Krakoff wanted to shake up the age-old fine jewelry mold.

“The Paper Flowers collection is about stripping away all of the rules associated with fine jewelry,” Krakoff says. “Things are meant to be worn, so we used precious stones and the finest materials but in a way that you can live with every day.”

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Photo courtesy of Tiffany & Co.

Feminine and organic yet modern, the line is the brand’s most significant jewelry launch since Tiffany Keys in 2009. Since taking the design helm of the 181-year-old American brand last year, Krakoff—who catapulted Coach to prominence in the accessories world during his 17-year tenure—has overseen the creation of The Blue Box Café at Tiffany & Co.’s flagship New York City store and launched the Everyday Objects home décor collection. Consider the Paper Flowers line, which hits stores throughout the summer, just the start of a new era in fine jewelry design.

This article originally appeared in the Summer 2018 Issue.

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